Skip to main content
| News

Ricola earns the trust of Switzerland

05.06.2020

Ricola has been voted the most trustworthy brand in Switzerland. The manufacturer of herbal candy, which is based in the Basel Area, previously won this award in 2017.

Production of Ricola's herbal candy in the Basel Area (img: Ricola)

Promarca, the Swiss Branded Goods Association, has issued a press release containing information in connection with the survey conducted by Havas Schweiz and Management Tools Research AG examining the most trustworthy brands in Switzerland. In this context, a study that polled 3,213 respondents from the German-speaking region of Switzerland and western Switzerland was also conducted, from which Ricola emerged victorious from a total of 421 Promarca member brands. The world-renowned Basel-based manufacturer of herbal candy was previously named winner of the Promarca Brand of the Year Award in 2017, and has now been able to secure a repeat of this success.

The Brand Predictor Survey conducted by Havas Schweiz and Management Tools Research AG will predict the future, explains Andreas Logk, CEO of Management Tools Research, in the press release. “This clearly differentiates the model from other market tools for which the assessments are based on more one-dimensional criteria and previous success”, he stated. According to Nathalie Diethelm, CEO of Havas Worldwide Switzerland, Ricola was one of the biggest winners among all 421 brands. She explained: “Ricola impressed with a high level of consistency in its brand promises. It has continually built upon its strengths and has successfully captured the zeitgeist and consumer preferences with its product developments”.

Judging by his comments in the press release, Thomas P. Meier, CEO of the Ricola Group, which is based in Laufen in the canton of Basel-Landschaft, was clearly delighted to receive this award: “We are proud that our customers are happy with the quality of our products and enthused by our performance promise”.

Share this article

Sign up to receive our newsletter in your inbox.

You may also be interested in

Basel Area Business & Innovation, Innovation, Invest, Life Sciences / biotech

Cell and gene therapies gain momentum in Basel

Companies specializing in the research and development of innovative cell and gene therapies continue to spring up all around the...

Read More
BLKB expanding support for startups
Basel Area Business & Innovation, Innovation, Invest

BLKB expanding support for startups

BLKB offers particularly promising SMEs and startups financial support within the framework of the “100 fürs Baselbiet” program. These companies...

Read More
Combatting the rise of antimicrobial resistance
Basel Area Business & Innovation, Innovation, Invest, Life Sciences / biotech

Combatting the rise of antimicrobial resistance

Antimicrobial resistance (AMR) is a growing global threat that, without intervention, could lead to as many as 10 million deaths...

Read More
Basel Area Business & Innovation, Innovation, Invest, Life Sciences / biotech

AMR Action Fund invests in new antibiotics developed by BioVersys

The AMR Action Fund has made its first European investment in BioVersys, which is headquartered at Tech Park Basel. The...

Read More
Basel Area Business & Innovation, Innovation, Invest, Life Sciences / biotech

Investors give Resistell 8.5 million Swiss francs

Resistell AG has secured 8.5 million Swiss francs in the first part of its series B funding round. The biotechnology...

Read More
Advanced Manufacturing/AI, Basel Area Business & Innovation, ICT, Innovation, Invest

BSI integrating AI from Parashift in banking software

Parashift, the specialist in the area of smart document processing on the basis of Artificial Intelligence (AI), has entered into...

Read More
1 2 3 60

Do you have a question? We'd like to hear from you.