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The power of a persuasive pitch deck
06.03.2024
Are you an entrepreneur striving to secure investment for your biotech startup? Start with an effective pitch deck to catch the attention of investors.
For biotech startups seeking early financing, a well-crafted deck can be the key to success. Use it to showcase your data, vision, business model and growth potential to experts ready to provide the resources and backing you’ll need. Craft a deck that sets you apart.
Ensure your slides are clear and informative, as they are often the first thing investors see.
Crafting a compelling biotech pitch deck
To create an impactful pitch deck, focus on planning and structure. Here are the key elements:
1. Define the problem
Start with a clear description of the challenge your startup addresses. Martyna Wroblewska from BaseLaunch advises: “Highlight the important aspects of your approach and provide a clear description of the problem you’re solving. Tailor this section to your audience and spend more of your time showcasing your data.”
Avoid lengthy introductions, such as a very general description of your therapeutic indication that spreads over several slides. Investors typically know that already. They appreciate it if you get straight to the point.
2. Present your solution
Clearly present how your solution addresses the challenges. Martyna emphasizes the importance of highlighting your technology and its potential impact. Be sure to show us your most important data and figures. Avoid just describing them in the form of bullet points. When applicable, make sure to clearly state the references.
3. Demonstrate progress and milestones
Show your progress with key achievements. If you’ve already received funding or have any ongoing partnerships or collaborations, now’s the time to showcase them. Also try to forecast your future milestones, plans and timeline. Naturally, they might not be exact, but it is good to have a general idea of the future development. “I understand this is not an easy task, especially for academic scientists. We can help you to find a way,” says Martyna.
4. Introduce your team
Share the expertise and qualifications of your team. Investors are investing in people as well as in science. Include the founders, key advisors, board members, or executives as appropriate. Remember, BaseLaunch can support your venture by bringing senior drug development expertise on board, so don’t worry if your team is not yet complete.
5. Distinguish from the competition
Acknowledge your competition but focus on what makes you unique. Clearly state your unique selling points and competitive edge.
If possible, try to think not only about the competition that is already advanced, but see if there might be anyone at a similar stage to you.
6. Highlight market opportunity
Show investors the market potential for your offering with solid data and research. Indicate if there are additional therapeutic areas you could consider, or additional assets you can develop in the future.
7. Financial projections
If possible, try to forecast how much money you need for your next phase. However, at such early stages you do not need to present any elaborate calculations. Just focus on what’s practical. State what you are seeking from us and how the funds will support specific goals.
Conclude your deck with a brief recap of your venture potential.
Additional pointers for a BaseLaunch application deck:
- Strive for brevity: Aim for approximately 20 slides. You can add additional slides in the back up section.
- Visual clarity: Leverage clear graphics to support your points. “Don’t overengineer it – we are interested in the science, not your design skills,” says Martyna Wroblewska from BaseLaunch.
- Customize to the audience: Adjust your pitch deck to meet the interests of your audience.
- Drill: Rehearse your pitch to ensure you can deliver it confidently.
Confidentiality and intellectual property in your pitch deck
During the initial application phases, include only non-confidential data. As your project advances in our application process, we will sign a CDA for our Due Diligence process.
Incorporation is no prerequisite
Don’t worry if your venture isn’t formally established. BaseLaunch works with projects at various stages, including those emerging from academia.
Steer clear of common pitfalls
- Start early: Engage with investors early for guidance. If you are not sure if your project is at the right stage for application, reach out to us and we will discuss with you to find the best approach.
- Keep it practical: Focus on your data and results rather than lengthy theoretical discussions.
Applying to a biotech incubator
Creating a powerful deck is a vital step towards future success. With the right strategy and content, your venture can capture the attention of investors and secure the support needed for growth. As Martyna suggests, don’t hesitate to seek advice and connect with experienced entrepreneurs. Your success starts with an effective deck.
