Redefining a business’s purpose from making as much profit as possible to, for example, selling local, handcrafted goods and services that answer a need with minimal externalities. If a company only exists to raise the shareholder value, it needs to redefine its purpose of existence.
By focusing on our Supply chains, we can achieve a big leap forward. Favoring long-term partnerships with suppliers and joining progressive business networks like CE100, Fair Tax and Re100 builds trust and helps solving sustainability challenges together.
Focusing decision-making on social and ecological benefits instead of fast growth and big exits. Shifting to different management and organizational models like holocracy vs. hierarchy or custodianship vs. limited partnership.
Implementing different forms of ownership like co-ops or steward-owned companies.
Prioritizing long-term, holistic growth and reinvestments for impact over quick financial growth.
This is an invitation for you to shape your business according to the doughnut economy. Choose the one planetary boundary or social foundation you can have the biggest impact on and use the five design layers to make a change.
Where do we go from here?
The Doughnut Economics Action Lab has developed a tool kit that supports companies to start their own journey to move into the doughnut. The tool kit is available as an open source license for selected partners. Together with Impact Hub Basel we will offer workshops using the tool kit. Do not miss the opportunity and let us inform you in our newsletter when we organize the first workshops.
After Erinch Sahan we had Robin Henri from Solar Impulse Foundation and Martin Studer from Swiss Triple Impact present their solutions. Learn more about their sustainability solution in the next blog.
Please find further readings and resources about a regenerative Economy in the following resources:
- Purpose Economy Booklet on Steward Ownership
- Exit to Community - a community primer
- Innovations in Financing Structures for Impact Enterprises: Spotlight on Latin America
- Repository of Alternative Financing Structures for Early-Stage Impact Investing
- Finance for a Regenerative World – John Fullerton
- Article on Doughnut Enterprise Design
- Video from Kate Raworth explaining how Doughnut Economics applies to business