Carole Fritsch joined Basel Area Business & Innovation in April 2025.

She began her career in the pharmaceutical industry, spending 7 years managing global lifecycle projects within the Pharma Supply Chain. She then transitioned to fashion and lifestyle sector, joining Fossil Group where she spent 9 years, leading regional marketing strategies for both licensed and owned brands. Her expertise covers DTC, retail, and trade channels, driving brand growth across diverse markets.

Most recently, Carole embraced an entrepreneurial role at Sea to Summit, an Australian outdoor brand, where she developed and executed the marketing strategy for the EMEA region, ensuring alignment across all distribution channels.

Carole holds a degree in science and business management and earned an MBA from Coventry University in the UK.

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