| News

Ricola earns the trust of Switzerland

05.06.2020

Ricola has been voted the most trustworthy brand in Switzerland. The manufacturer of herbal candy, which is based in the Basel Area, previously won this award in 2017.

Production of Ricola's herbal candy in the Basel Area (img: Ricola)

Promarca, the Swiss Branded Goods Association, has issued a press release containing information in connection with the survey conducted by Havas Schweiz and Management Tools Research AG examining the most trustworthy brands in Switzerland. In this context, a study that polled 3,213 respondents from the German-speaking region of Switzerland and western Switzerland was also conducted, from which Ricola emerged victorious from a total of 421 Promarca member brands. The world-renowned Basel-based manufacturer of herbal candy was previously named winner of the Promarca Brand of the Year Award in 2017, and has now been able to secure a repeat of this success.

The Brand Predictor Survey conducted by Havas Schweiz and Management Tools Research AG will predict the future, explains Andreas Logk, CEO of Management Tools Research, in the press release. “This clearly differentiates the model from other market tools for which the assessments are based on more one-dimensional criteria and previous success”, he stated. According to Nathalie Diethelm, CEO of Havas Worldwide Switzerland, Ricola was one of the biggest winners among all 421 brands. She explained: “Ricola impressed with a high level of consistency in its brand promises. It has continually built upon its strengths and has successfully captured the zeitgeist and consumer preferences with its product developments”.

Judging by his comments in the press release, Thomas P. Meier, CEO of the Ricola Group, which is based in Laufen in the canton of Basel-Landschaft, was clearly delighted to receive this award: “We are proud that our customers are happy with the quality of our products and enthused by our performance promise”.

Share this article

Sign up to receive our newsletter in your inbox.

You may also be interested in

Botanikind settles in Basel
Basel Area Business & Innovation, Innovation, Invest

Botanikind settles in Basel

The internationally active Swiss company Botanikind has settled in Basel and established Botanikind AG there. It provides natural ingredients for...

Read More
Kinarus secures capital commitment of 57 million Swiss francs
Basel Area Business & Innovation, Innovation, Invest

Kinarus secures capital commitment of 57 million Swiss francs

The biopharmaceutical company Kinarus has signed a capital commitment of up to 57 million Swiss francs with the investment group...

Read More
Biotech startups from the Basel Area confirm leading position
Basel Area Business & Innovation, Innovation, Invest, Switzerland Innovation Park

Biotech startups from the Basel Area confirm leading position

As part of the Top 100 Swiss Startup Awards 2021, the most promising startups in Switzerland are honored. These also...

Read More
T3 Pharma wins Swiss Economic Award
Basel Area Business & Innovation, Innovation, Invest

T3 Pharma wins Swiss Economic Award

T3 Pharma has won the Swiss Economic Award 2021. Switzerland’s most prestigious young entrepreneur prize is awarded by the Swiss...

Read More
Worg selects Basel Area for European headquarters
Basel Area Business & Innovation, Innovation, Invest, Switzerland Innovation Park

Worg selects Basel Area for European headquarters

Worg Pharmaceuticals has opted to establish its European headquarters at the site Allschwil of the Switzerland Innovation Park Basel Area....

Read More
ten23 health settles in Basel
Basel Area Business & Innovation, Innovation, Invest

ten23 health settles in Basel

The life sciences cluster Rosental Mitte located in Basel is home to a new, globally active company called ten23 health....

Read More
1 2 3 48

Do you have a question? We'd like to hear from you.