Annelise Michel joined Basel Area Business & Innovation in 2020.
She worked previously as Marketing Automation Specialist EMEA at Cochlear where she deployed strategic digital campaigns driving brand awareness and patient’s engagement. Prior to that, Annelise Michel gained experience in Dubai, London and Madrid in product management, sales, and marketing operations working for international companies such as Inditex/Zara and L’Oréal. She also completed a post-graduate internship program with Business France.
Annelise Michel holds a master’s degree in Business Administration at the ISG Paris Business School. She continued her education with a professional degree in Digital Marketing.